Bruss-it is een initiatief van de VGC om stadsverbeterende projecten van burgers in Brussel te steunen. In samenwerking met Josworld schreef ik mee aan deze campagne: Bruss-it!
During the Summer of 2015 BOZAR hosted an exhibition about Belgian Fashion: The Belgians, an Unexpected Fashion Story. In light of this exhibition I organised an event for about 30 of the most important fashion and lifestyle bloggers of Belgium.
To make sure the bloggers had some good pictures to share on their social media channels, we asked MAC Cosmetics to organise a make-up session and NIKON to book the renown fashion photographer Fabian Battistella. In between the photo shoot and the make-up session we organised a guided tour through the exhibition. Reactions were very positive and the bloggers sent out a lot of Instagram pictures, Facebook posts and tweets that evening.
BOZAR hosted two exhibitions about portrait art in the first half of 2015. To create social media buzz about the exhibition I created a photo booth. Everyone who visited BOZAR could go home with their very own portrait, with a background inspired on one of the exhibitions. 10.536 pictures were made by visitors and a lot of them were shared on social media.
The theme of the 2014 edition was gender and gender equality. So we challenged people to break through gender stereotypes with a picture on Facebook, Twitter of Instagram with the hashtag #SUMMEROFGENDER
“Ianthe De Boeck, a social media manager working for Brussels’ leading fine art institution BOZAR, believes social branding should stay anonymous. “Though I live and breathe the brand identity of BOZAR, I find it difficult to see how I could let my own identity intertwine with the one I’m crafting for the Centre of Fine Arts,” she says.
As the first ever social media manager to join the team, De Boeck’s greatest challenge was finding a way to balance high culture with commercialism so that it fits in with the colloquial tone of Twitter chat and Instagram contests.
“A social media manager’s identity or personal voice shouldn’t really shine through unless they are famous or have a specific area of expertise,” says De Boeck. “But there is a difference between branding and customer service — when actively dealing with customers, it’s important to step away from anonymity. People want to know who they are complaining to and who is helping them.”
Click here to read the the entire aticle: In social media marketing, who owns your brand’s voice?
Word-of-mouth is the strongest awareness builder. For the retrospective exhibition Michael Borremans, As Sweet As It Gets we agreed with Michaël Borremans that visitors could take pictures. With a roll-up we asked the visitors to share their pictures with the hashtags #Borremans and #BOZAR to be able to measure the results.
The most original Instagram pictures were rewarded with a ‘Regram’ or a mention on BOZAR’s Facebook page.
Video is likely to shape the future of social media. It’s an easy way to spread a clear message, to explain a concept and to make people enthusiastic. And social media platforms just love videos. Advertising possibilities are endless. I created several video ‘formats’ for exhibitions, festivals, concerts, theatre pieces, movie premieres, … at BOZAR. In collaboration with audiovisual designer Bert Sap.
The number of views on our video’s increased exponentially! From 10 to 150 views per video we went to 1.000 to 7.000 views per video (with the help of advertising).
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